Originally from Staffordshire in the UK (known for pottery, like Wedgwood and Spode), and now living in Bracknell, Berkshire (near Windsor) with 8 years in Swindon, Wiltshire and a brief stay in Slough.
Married to Lynne since 1996, she is a teacher, and I’m the house husband since I was laid off in 2001, looking after our 2 young boys.
I’m self-employed since 2001 after 20 odd years in IT.
Originally an electronics engineer (apprenticeship) in radio, audio and TV, starting 1976 on leaving school after dabbling as a hobby for several years.
In 1980, I got into repairing computers and then spent 25 years in total in IT with firms like Plexus Computers Inc., Olivetti Europe, and Hewlett Packard. Here’s my Corporate CV.
Last employed in 1997 as European IT Manager for a USA based global firm servicing the semiconductor industry. I grew the Europe region from 120 staff to 350, expanded from 4 sites to 12, brought order from chaos, setup a European support centre and helpdesk with 4 staff, and had a blast.
Unemployed in 2001 after the dotcom crash, and my fate was sealed by 9/11 after which hundreds of people were chasing any IT job going.
So I decided to go it alone and along the way I learned about website publishing, marketing, advertising, SEO and AdWords Management (since 2003).
I got into Google AdWords full-time in 2005 and have managed accounts literally the world over since then.
In 2008 I started experimenting a little with the AdWords Conversion Optimizer (not to be confused with Website Optimizer). The following year I was able to spend a lot more time with it and uncover more of its unguessed-at potential.
One of my clients was able to generate over 29,635 lead conversions, typically converting around 100 or so a day. By pushing these campaigns as hard as we could, we discovered startling possibilities (see Case Studies).
When I shared some of my findings with my good friend Bryan Todd at Perry S. Marshall and Associates, they insisted I present this to their attendees at their first AdWords Elite Masters Summit on Maui, Hawaii.
Starting in 2012, I introduced Free AdWords Management, based on Commission only for Leads and Sales.
This is the ultimate in AdWords Management services, where you only pay for actual Sales or Leads.