"David is the only 'insider' resource on Google's Conversion Optimizer that we know of" – Perry Marshall and Bryan Todd
"It was crystal clear the very first time I talked with David Rothwell about Google's Conversion Optimizer that he had his finger on the pulse of something highly, highly significant.
He saw a new power and capability in Google's system that I had not previously seen. And he knew why it was important.
Every conversation with him since on this topic has reinforced that this is a game-changer, and that he is one of very few individuals in the know on it.
And, more importantly, the only individual I know of who's actually sharing this with the world in an understandable way.
I know that David's own use of GCO with clients has changed from the bottom up the way he manages their accounts. A paradigm shift.
I also was there to see the reaction in Maui when he shared this with our AdWords Elite Master's Summit audience for the first time, detailing what this feature within AdWords can actually do.
His presentation was a serious game-changer for a number of people literally starting that very day, and the barrage of questions, followed by the thunderous applause, at the end of his presentation were no accident.
David is the only 'insider' resource on the ins and outs of this that I know of.
At Perry Marshall and Associates we intend to make full use of his expertise on this in coming months and years."
Bryan Todd and Perry Marshall
"David Rothwell is one of my most reliable sources for what's working in the AdWords trenches.
I can count on him for "AdWords Answers" without hype or fanfare – just the straight scoop that makes money for his clients – and my readers."
Howie Jacobson, PhD, Author, "AdWords For Dummies"
"Did you miss Perry Marshall’s recent $5,000 a seat Summit in Maui?
If so, all is not lost.
One of the hits of the Summit was David Rothwell from the UK and you can get some of his best stuff, right here, right now, free.
David will be presenting at the System Club Members Only seminar, a special event for the alumni of past System Seminars.
David is one of the first marketers on Planet Earth to crack the code on Google’s new Conversion Optimization function which is what earned him a place as a featured speaker in Maui."
Ken McCarthy: The System Seminar 2010
What Makes or Breaks a Successful PPC Campaign?
- 60 PPC Experts
- 1-2 minutes each interview
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"After speaking with David Rothwell for only a few minutes, it becomes clear that he has an understanding of the Adwords System that is beyond just getting "paid traffic to a website"
He, like me, is an engineer and we both understand that this is all about getting to the infrastructure not just the obvious system (keyword, ad, landing page) but also the subsystems that together make for a completely successful campaign.
With an advertising media like Adwords that is always evolving, I highly recommend David as he is making Adwords work for his clients."
David Bullock – Author, Speaker, Business Development Specialist – www.DavidBullock.com