Three Strikes, a Final Warning, and You’re Out – Permanently.
Google gets tough on landing page Quality Scores.
If you violate Google’s warning emails about Quality Score violations three times, you’ll be served a Final Warning, then your account will be suspended.
And there’s no getting it back from suspension – EVER.
“You’re Dead, Honey” to quote Ginger in The Terminator.
This may seem a bit harsh, but Google is fanatical about Relevance, and their user experience.
Violate their rules at your peril – they actually don’t need your money.
This advertiser was a long-standing Google AdWords user of several years.
And they tried their best to comply with Google’s warnings, revising their website pages several times, only to be slapped by the same warning – until it was too late.
Web page updates in isolation didn’t work for them.
I discussed it at length with my Relationship Manager at Google:
- “Google doesn’t want their business”
- “So, no matter what they do, they can’t get their account back from suspension?”
Fortunately they are resourceful and competent in key website technologies. And they’re now working with an experienced AdWords Consultant who knows the Rules of the Game.
On their own, their business would have been over – AdWords is their sole source of traffic (and there’s a lesson there).
I believe what caused the problem was a combination of poor campaign construction (what used to work, doesn’t any longer, and leaves a footprint), “polluted” advertising space, and an increased intolerance by Google of (what they interpret to be) “get rich quick” advertising using AdWords.
They set the Rules.
Even if you’re legit, you’re at risk.