None of my AdWords knowledge and experience is theoretical.
It is based on working with many dozens of AdWords client accounts all over the world since 2005.
Below are some Case Studies illustrating successful campaigns – some where the Client would love to spend more money but is buying every click available (unlimited budgets – that's your mission too).
- 29,635 leads generated in UK at £1.46 per lead
- 17,059 products sold in USA at $6.48 cost per sale
- 4, 238 travel reservations booked in Europe at £4.90 per seat
- 4,816 hotel and holiday sales in UK and Ireland at €82.79 per booking
- Repairing a broken AdWords account (new window): diagnosing and fixing a stricken campaign
Case Study #1: 29,635 Leads at £1.46
This UK-based advertising firm had a strict target CPA and signed up for our Profit Share scheme,
paying the difference between his maximum CPA and what we were able to achieve on a weekly basis.
The scale and speed of the traffic involved was huge – consistently over 500,000 ad impressions per day,
while targeting only the UK and Search networks.
Within less than one year this client acquired:
- 140,792,530 ad impressions
- 505,006 clicks
- 29,635 leads
Once we started exploring all of the possibilities, we found some very surprising yet effective keywords and ads.
At one point we had:
- over 200,000 keywords
- over 80,000 ads
Again, the graph for the client shows how we were able to increase their conversions while reducing their
Case Study #2: 17,059 Product Sales at $6.48 in 5 Months
This USA-based merchant sells a small range of specialty foods and is expanding into AsiaPacific and Europe.
Even with a small inventory, the applications for these products is quite broad, requiring us to scale their
Within just a few months, we were able to create:
- 28 active campaigns
- 4,056 ad groups
- 84,739 keywords
- 172,416 active text and image ads
This client was quite pleased with his results and sent us the following testimonial:
"When I approached David to help me out, I had already spent a great deal of time doing adwords management for my business. I had attended high level trainings with Perry Marshall and had a great adwords account but my business was expanding in other directions which didn't leave me enough time to maximize my adwords account.
Before I started looking for services to help me, I felt that it would be impossible for someone to really understand the niches I was targeting and really "get" my business. David "got it" very quickly and it feels like he is a member of our team that has been in our culture for years.
David has been a master at really getting into my account and understanding both the details and the larger picture of what I want to accomplish. His suggestions are top notch and he demonstrates a high level understanding of the adwords interface which only comes with enormous experience. He is very responsive to my ideas and is able to implement them in efficient and cost effective ways that I would be unable to do.
I would recommend his adwords management without any reservations. The service and expertise you get with David are top notch, which will allow you to focus on your core strengths and be confident that this side of your business is being handled by the best. I only wish I would have found him sooner!"
Case Study #3: 4,238 Travel Reservations at £4.90 in 4 Months
This European transportation company has a seasonal demand, running from December to April.
They operate many routes, and clients come from all over Europe for the skiing season.
Therefore, the account had to be carefully structured around:
- target European countries
- designated routes and selected keywords
- mobile phones for visiting travelers
As shown in the graph above, we were able to get this client more conversions at a cheaper price,
while meeting their specific requirements.
Case Study #4: 4,816 Hotel Bookings in 5 Months
This leading European hotel chain runs over 300 properties in 26 countries. Operating in a competitive
marketplace, they have to reach their desired audience using many and varied search queries, including:
- destination countries and towns
- hotel names
- types of hotels
- hotels by star ratings
- their brand names
- seasonal promotions
For this client we implemented a carefully structured and dynamic approach that preserves the account
historical performance while remaining flexible for new promotions in selected hotels and locations.