I’m just getting started with AdWords – do I need a Website, or will just a landing page do?
It used to be possible to advertise with Google AdWords with nothing more than an affiliate link, or a single “squeeze page” for lead capture.
That isn’t possible any more.
You have to be – or appear to be – a real business.
Google checks everything, even down to the age of your domain name.
So you absolutely must have a website, with strictly scrutinised parameters all in place.
Study the two screenshots below for all the required elements of a successful and Google-friendly website (click for full size).