New York, London, Maui – Bracknell?
Why AdWords Training Masterclasses in – Bracknell? (and the Thames Valley, Berkshire).
I've been working with AdWords since 2005, and yet even today I never stop getting surprising new insights from it based on all sorts of things I see in client accounts (this week for example – we deleted keywords from a client campaign, and impressions and clicks *rose* steeply while CPC fell – huh? Perhaps Hal Varian is right after all …)
And of course Google continually sneak new things out without even telling us …
I've been training AdWords clients on and off since 2007, but usually remotely over a period of weeks (my corporate background also has quite a bit of training preparation and delivery in it).
In late 2009 I started working very intensively with a client for who the AdWords Conversion Optimizer seemed a good fit.
The results were truly startling and gave me a profound (and probably unique at that time, outside of Google themselves) insight into what lay under the hood of the system which so many of us had been working with, and believed we understood, since 2003 or so.
As I tested new things, and deliberately broke all the rules to see what would happen, I made strange new discoveries that defied all the logic and best practices we had evolved up to that point in time.
But they also answered many questions and dispelled many myths (why do all new campaigns default to all networks? and what's the best way to set ad rotation?)
By then I had attended several System Seminars in Chicago and had established relationships with some of our top Industry publishers, so I started sharing my findings with my good friend Bryan Todd at Perry Marshall and Associates.
As I got more data, they became increasingly interested in having me share it at their first upcoming AdWords Elite Masters Summit on Maui, (April 2010).
When I mentioned it to Ken McCarthy, he invited me to share it at the System Seminar Chicago 2010, and then so did Howie Jacobson at Camp Checkmate too.
I'd never stood up and presented to hundreds of people before (not since I gave my Groom Wedding Speech anyway in 1996!) so it was pretty terrifying – but hugely rewarding.
Since then (and attending Maui 2, and System New York 2011) I've come to realise that what gives me the greatest satisfaction is being able to share my experience with others.
So starting off in my local area which is easily reachable, I have decided to see if anyone might be interested in what I have to share, and believe me I can talk for *hours* about this stuff, it's just so fascinating.
If you'd like to join me at my home office, or a local conference center, I am now offering AdWords Training in Bracknell, Reading, Slough, Basingstoke, Fleet, Windsor, Newbury, Swindon and Oxford, UK.
What you learn could transform your AdWords campaigns …