I'm sometimes approached by prospective clients who wear their AdWords spend like a badge of honour. I guess they think I should be impressed and grant them some special treatment for the privilege of managing their account. OK, I agree that's a lot of money and it does get my respect and attention. But actually, my
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I've been saying since Perry Marshall's first AdWords Maui Elite Masters Summit in 2010 that split testing just two ads in your ad groups is, shall we say, not the best idea (delusional maybe). Now, with Enhanced Ad Sitelinks Extensions, Google is ready to explode many more of your related ads into the top spots.
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My value as an AdWords Manager is different for every Client – even for the same Keywords How can that be? Because every Client, their Conversions, and their Economics are unique with different: website url ad clickthrough rate conversion rate conversion value sales processes overheads cost of advertising fulfillment costs inventory etc … I've written
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Managing common keyword lists for negative keywords and placements just got easier – and Google is conserving its machine cycles and systems resources again. I wrote before about managing large Negative Keyword lists, and at the time why I deliberately didn't use the Shared Library. But having almost a million negative keywords because of duplicates
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A good article on domain names on the Huffington post carries some comments from me about how AdWords relates to your choice of domain names: http://www.huffingtonpost.com/janine-popick/measure-twice-cut-once-ch_b_1234314.html     See also: AdWords, Domain names

I have a client whose ads showed site suspended and we followed the manual review process – couple of days later and we're approved again, and I get this enthusiastic email from a Google employee: "I hope you are doing fine. I have fantastic news for you. Our specialists have informed me that as a result
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Visualise AdWords accounts like never before! Before: After:   Read more about ppcinsight.com Contact us for more information.   See also: PPCInsight

What are Keywords in AdWords Campaigns? Keywords (or search terms) are what can trigger your ad to enter the ad auction and display on Google search results. They come in several match types: Broad Match Modified Broad Match Phrase Match Exact Match Negative Match Types Broad Phrase Exact Each has benefits and drawbacks, and can
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AdWords Ad Impressions - what they really mean Impressions mean your ad was triggered by a keyword that you're bidding on, or similar search queries depending on the match type (broad match being potentially the most dangerous or beneficial depending on your marketplace). Without ad impressions, nothing can happen, and there are various reasons for your
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Google AdWords Training, Workshops and Seminars in Reading, Berkshire UK See also: AdWords Training, Group AdWords Seminars, Training locations