I've been working with AdWords accounts since 2005. The frustrating thing I often experience is that a campaign or campaigns are working just fine (from my chair), but the Client says they aren't. "AdWords doesn't work", they say. What they really mean is: "My website does not convert the visitors I buy to profit" (Conversion
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AdWords is a Machine, comprised of many moving parts. Often these parts interact with one another, and you need to understand what these interactions are, and whether they serve you – or not. For example, if you want to use Autobid (and there are good reasons for doing so depending on your situation), you can’t
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