I often find explaining things easier when comparing them to cars – something pretty much everyone understands, at least without the technical details, materials technology, laws of physics etc.
AdWords campaigns have stages, goals and timescales – you wouldn’t just get in a car and drive it without knowing where you were going and how long it would take, would you?
Or hire a cab with no clue how much it would cost and where you would end up?
(Not most of the time, anyway).
Yet it’s my belief that most users of AdWords do exactly this, and try to scale their campaigns up way too early, making them inefficient and difficult to manage.
Back in the day, you could do this without too much damage, but these days it can be lethal.
In this series I’m going to look at all the dials, gauges and controls inside an AdWords account and see what part of a car they relate to, starting with …
The gas tank: your range and how far you can go before running out – your AdWords Daily Budget.