Your Daily Budget is the fuel in your gas tank – how far will it take you?
And what do you get at the end of the journey?
It depends on how efficiently you use it:
- flat out acceleration, or a slow, steady speed (ad delivery)
- size of your engine and how much it guzzles (CPC)
And what’s the goal of your journey anyway?
- doing nothing (not tracking data)
- sightseeing (analysing reports)
- getting paid (tracking conversions)