About this website – Why and How I built it

I’m passionate about AdWords. I’ve been working with it for over 4 years, and am still amazed by it’s ... Continue Reading

About Pay-per-Click and Google AdWords

What is Pay Per Click (PPC) advertising, and why should I use it? Without traffic (visitors) your website may as well no... Continue Reading

About David Rothwell, Google Advertising Professional

I have been an AdWords account holder since December 2nd, 2003. I tried it out in its early stages, and, like many ... Continue Reading

Impressions (keywords)

Keyword Impressions are the number of times someone sat at a computer to search for information and typed into their Int... Continue Reading