AdWords Management, Training, Consulting and Support. http://www.davidnrothwell.com AdWords Management - Commission Only - No Fees Sat, 19 May 2012 18:21:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Free AdWords Management – Free 30 Day Trial http://www.davidnrothwell.com/free-adwords-management-free-30-day-trial-8259/ http://www.davidnrothwell.com/free-adwords-management-free-30-day-trial-8259/#comments Sun, 25 Mar 2012 16:47:53 +0000 David Rothwell http://www.davidnrothwell.com/?p=8259 30 day free trial1 Free AdWords Management Free 30 Day Trial

Only Pay for Profit. Try us Free for 30 Days!

Our is Free, so you only pay for what you want – Profit.

And I only get paid after you do.

So I have to be able to make AdWords work better and cost you less.

Strict Terms Apply – to Qualify, you need to track at least 5 Sales or Lead Conversions per Day.

If you're not ready to Apply yet, get Consulting to help you move forward.

If you are accepted for the Trial, I will setup a new AdWords account and copy yours – leaving it unchanged and intact if you want to go back to it.

I will then restructure and optimize the new account for increased performance.

You will still pay click costs to Google to buy your .

And, because you only pay Commission for Conversions, all my Management Services are Free.

See How to Qualify.

 

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]]> http://www.davidnrothwell.com/free-adwords-management-free-30-day-trial-8259/feed/ 0 Why split testing AdWords ads has always been wrong – and what’s really going on. http://www.davidnrothwell.com/split-testing-adwords-ads-wrong-8236/ http://www.davidnrothwell.com/split-testing-adwords-ads-wrong-8236/#comments Thu, 22 Mar 2012 21:34:34 +0000 David Rothwell http://www.davidnrothwell.com/?p=8236 Google’s default campaign setting for new has always been “optimise for clicks”.

ad delivery 300x79 Why split testing AdWords ads has always been wrong and whats really going on.

 

For as long as I’ve been an AdWords practitioner (since 2004) the conventional way to deliver was always to have two, run them evenly against each other (“rotate equally”) choose a “winner” based on accruing sufficient clicks and create another to replace the “loser”.
Almost an entire industry has been created around calculating and flagging “winners and losers” and creating new permutations.
There’s a lot of engineering know-how in the marketing community using AdWords, and engineers know that you should only change one variable at a time to conduct a meaningful test.
Yet with AdWords ads this approach is fundamentally flawed. Why?
Google recently announced upgraded account limits lifting allowable ads per ad group from 50 to 300.
There’s usually method to Google’s madness, even though it isn’t always apparent to us lesser mortals.
(And allowing 5,000 per ad group is still something that the logic of escapes me.)
But back in late 2009 and 2010 I was running a highly trafficed account creating almost a million ad impressions a day just in Google search in the UK alone.
And getting around 1,000 a week.
I did lots of and at one point (using CPA bidding) I had one ad group with 36 converting (“winning”) unique ads. Many of these ads broke all the rules of conventional AdWords marketing yet became top performing ads.
In fact the limit of 50 was often a problem.
This was an extreme case with a very wide audience, allowing rapid ad testing with a multitude of potential ad messages. Not everyone has the luxury of that.
So what’s wrong with split testing evenly and playing “beat the control”?
Imagine you put 100 people in a room, showed them two ads, and asked them to vote once on a winner. Some abstain and then eventually vote. When you’ve got your 100 votes, that’s your split test done.
Now replace the losing ad and let them vote again. Maybe the original still wins, maybe not.
But that’s the way split testing with two ads and a single variable works.
In the AdWords ad auction though, things aren’t that simple.
Ad auctions are where your keyword triggers an ad, and people vote by clicking.
So now, in your imaginary split test with 100 people, what really happens after your first vote is that everyone leaves the room.
Another 100 people come back – some are from the first group, others aren’t. And the original members have changed their minds and may vote differently this time. Each time the audience changes, a random amount of the original members return. Sometimes none and they are all different.
Imagine that changing the audience happens 10 times a second. Further imagine the voting is happening across every town in your target country with a different audience which is also being changed 10 times a second.
And that competitor ads have to be voted on at the same time as your own.
The audience disposition also changes by the hour of the day depending on travel, commuting, office hours, getting back from school runs, shift work etc. And if seeing syndicated ads on the Partner or Display networks, again the responsiveness can be very different.
And people’s mood changes by hour of the day, day of the week, weekends, public holidays and so on.
There are many other variables too, this is just a simplification.
So the point of all this, is that there is no such thing as an “equal split test”.
And you should start using as many of your newly raised allowance of 300 ads as you can …
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]]> http://www.davidnrothwell.com/split-testing-adwords-ads-wrong-8236/feed/ 0 Only Pay for Profit: Free AdWords Management – Free 30 Day Trial http://www.davidnrothwell.com/free-adwords-management-invitation/ http://www.davidnrothwell.com/free-adwords-management-invitation/#comments Wed, 21 Mar 2012 19:07:33 +0000 David Rothwell http://www.davidnrothwell.com/?p=8224  

See if You Qualify »

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See if You Qualify »

]]> http://www.davidnrothwell.com/free-adwords-management-invitation/feed/ 0 Free AdWords Management http://www.davidnrothwell.com/free-adwords-ppc-management/ http://www.davidnrothwell.com/free-adwords-ppc-management/#comments Wed, 21 Mar 2012 15:37:28 +0000 David Rothwell http://www.davidnrothwell.com/?p=8215 Commission Only
Sales or Leads

 

Only Pay for Profit -
Free 30 Day Trial

]]> Commission Only
Sales or Leads

 

Only Pay for Profit -
Free 30 Day Trial

]]> http://www.davidnrothwell.com/free-adwords-ppc-management/feed/ 0 Diagnose AdWords ads faster with new status insights icon http://www.davidnrothwell.com/diagnose-adwords-ads-faster-status-insights-icon-8209/ http://www.davidnrothwell.com/diagnose-adwords-ads-faster-status-insights-icon-8209/#comments Wed, 21 Mar 2012 09:07:02 +0000 David Rothwell http://www.davidnrothwell.com/?p=8209 Improved: Google makes keyword and ad diagnosis easier for policy violations and local geographic targeting.

ad diagnosis Diagnose AdWords ads faster with new status insights icon

 

The keyword diagnostic batch tool is great and getting better all the time, but I have some comments:

 
  • it's not available from the , remote diagnosis would be brilliant
  • even though its claimed you can batch process up to 20,000 , I have consistently found that diagnosis fails at 10,400
  • although the online tool has improved and is much more usable and specific in results, Google have totally crippled the download function which used to be quite closely consistent with the report (back in the old report days); now, all the useful status info has been removed from it making it useless for offline processing
  • the diagnosis tool should be capable of being scheduled and sending/downloading a report csv for offline processing
  • you should be able to set a filter to exclude all Display as they are out of scope
I've sent this in by email, but if they do anything in response I will be pleasantly surprised.
 
Full article here
 
 
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]]> http://www.davidnrothwell.com/diagnose-adwords-ads-faster-status-insights-icon-8209/feed/ 1 Google announces AdWords campaign limits increase http://www.davidnrothwell.com/google-announces-adwords-campaign-limits-increase-8199/ http://www.davidnrothwell.com/google-announces-adwords-campaign-limits-increase-8199/#comments Sat, 17 Mar 2012 18:04:14 +0000 David Rothwell http://www.davidnrothwell.com/?p=8199 Google raises AdWords account limits again.

AdWords account limits

 
These are the limits for an AdWords account:
  • 10,000 (includes active and paused )
  • 20,000 per campaign
  • 5,000 per ad group
  • 300 display per ad group (includes image )
  • 4 million active or paused ads per account
  • 3 million keywords per account
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign
  • 100,000 active per account
  • 1.3 million references to ad extensions per account

Full article here

inside adwords 150x150 Google announces AdWords campaign limits increase

http://adwords.blogspot.co.uk/2012/03/announcing-adwords-campaign-limits.html

 

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]]> http://www.davidnrothwell.com/google-announces-adwords-campaign-limits-increase-8199/feed/ 0 Recover Lost Conversions from Inbound Phone Calls http://www.davidnrothwell.com/ppc-phone-call-conversion-boost/ http://www.davidnrothwell.com/ppc-phone-call-conversion-boost/#comments Mon, 27 Feb 2012 13:35:40 +0000 David Rothwell http://www.davidnrothwell.com/?p=7719  

No extra Telecoms needed with the Phonecall Conversion Boost Workflow

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No extra Telecoms needed with the Phonecall Conversion Boost Workflow

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]]> http://www.davidnrothwell.com/ppc-phone-call-conversion-boost/feed/ 0 Your Key to Profit: Conversion Cost http://www.davidnrothwell.com/find-maximum-cpa/ http://www.davidnrothwell.com/find-maximum-cpa/#comments Wed, 22 Feb 2012 13:22:21 +0000 David Rothwell http://www.davidnrothwell.com/?p=7638  

How to Find Your Maximum Cost per Conversion (CPA)

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How to Find Your Maximum Cost per Conversion (CPA)

]]> http://www.davidnrothwell.com/find-maximum-cpa/feed/ 0 “We spend £20,000.00 a month on AdWords – what can you do for us? Can you help us spend less?” http://www.davidnrothwell.com/spend-2000000-month-adwords-7633/ http://www.davidnrothwell.com/spend-2000000-month-adwords-7633/#comments Wed, 22 Feb 2012 13:05:21 +0000 David Rothwell http://www.davidnrothwell.com/?p=7633 I'm sometimes approached by prospective clients who wear their AdWords spend like a badge of honour.

I guess they think I should be impressed and grant them some special treatment for the privilege of managing their account.

OK, I agree that's a lot of money and it does get my respect and attention.

But actually, my reply is along the lines of: "Thanks for sharing that, but so what? What did you earn?"

"Because if you're doing this right, you should be asking me to help you spend more – not less"

Most people still don't get that though!

 

 

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]]> http://www.davidnrothwell.com/spend-2000000-month-adwords-7633/feed/ 0 AdWords Management Consulting http://www.davidnrothwell.com/adwords-consulting-audits/ http://www.davidnrothwell.com/adwords-consulting-audits/#comments Sun, 19 Feb 2012 16:24:54 +0000 David Rothwell http://www.davidnrothwell.com/?p=7521  

Get Help with Conversions and Profit » 

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Get Help with Conversions and Profit » 

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