Hint: It’s something every Corporate network user does every day without even thinking about it …
Answer: the humble Login.
Most Google Search users are conditioned that they can use Google whenever and wherever they want, without the need to login.
Corporate network users and Social network users know they have to log in to be able to use their services and get done what they need to get done.
So Google’s Social Mission is to make it imperative that users have a Google Profile, and login to be able to use their stuff.
So they’ve got to come up with innovative ways to make it irresistible to login for killer social toys.
Have they done that with Google+ , Circles, Sparks, Hangouts and more …?
We shall see!