Distribution and closing the loop between online offers and offline sales conversions is the key – and Google has all the infrastructure in place like no other player …
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Do you think it will actually kill Groupon and LivingSocial?
I believe it’s possible. They are based on an imploding model – commodity based price cutting to get new business. Google will enable you to track what you spend online and what you get back offline in a way no other advertising infrastructure provider can.