We've all been aware of Google's recently rejected bid for Coupon Group Groupon.
But as usual, Google's eyes are on a potentially bigger prize.
And again, their Systems Integration and Scalability approach is key.
Yesterday I had a closed doors meeting with our Google Agency Manager here in UK.
I'm not at liberty to disclose the details, but she indicated a new service coming along in the USA.
It's coupon based, and no doubt part of the Google Offers stable.
When mentioned, I could immediately see all kinds of exciting possibilities not even considered before, and very elegantly combining several parts of the Google infrastructure.
I bet the engineers involved are loving yet another toy to play with…!
I can't say any more, but you heard it here first.
Meanwhile, consider the following:
- Google offered nearly $6bn for Groupon (see Businessweek)
- So they are obviously seriously interested in the Coupon offer idea
- And, since they could not buy an already functioning machine, now they'll have to build it themselves
- Can they build it? Of course
- Will it be better than rivals? Undoubtedly
- Can anyone else match the reach and depth of Google's Infrastructure? No
- Could Groupon do what Google is going to do? No
This is going to be a very interesting year for Product Merchants …
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