"Show products from this advertiser" – the new AdWords PlusBox
AVAILABLE NOW – APPLICATIONS ARE STRICTLY LIMITED
Google is changing the game for Ecommerce Product sales online.
Right now, there’s an Internet Land Grab going on.
Selected advertisers and product suppliers are being invited to display product images as well as text descriptions and pricing information using the new AdWords plusbox feature on Google.
It’s new territory, available for the first time, exclusively to suppliers of physical products. Yahoo, and MSN/Bing, are being left even further behind…
And Ecommerce website owners are perfectly positioned to take advantage at an early stage – provided you get started as quickly as possible, before your competition does.
You will have already seen increasing numbers of Shopping Results images on the Search Results pages.
This trend is only going to increase, and online product images will soon become the difference between the winners and losers among Ecommerce website owners in Search.
Before long, having images as well as text on Google Search results will become the expectation, rather than the exception.
Our Display advertisers are already seeing huge increases in both ad clickthrough rates, and conversions to product sales, as a direct result of image ads with Google AdWords.
More Sales, at Lower Costs = Increased Profits.
What about you?
Are you frustrated that so few people are coming to your website from your precious online advertising spend?
Are you concerned you should be getting better results, and that you’re being overtaken by competitor retailers?
If you have hired an AdWords Agency, are they able to provide Display Advertising as part of your Standard Services?
This new feature is called the AdWords Product Extensions (using the Plus Box) – the integration of a FREE Google Merchant Centre account (formerly Google Base, or Froogle) and your existing AdWords account.
But the program is still in Beta test in the UK, and only available to a small number of specialist Agency Partners. Not many of these also have the technical knowledge to deploy this end to end for their customers.
Where we’ve deployed it, the results have been exceptional.
With one click of the mouse on the PlusBox in the lower left-hand corner of the AdWords ad, and without even incurring a click charge, the AdWords Plus Box transforms your normal AdWords text Ads on the Search Results pages into Display ads from your E-Commerce Site.
Into this (and remember, with no click charge):
Revealing many additional image ads, complete with product description text and pricing information, all drawn automatically as a data feed from your free Merchant Centre account.
Pricing, description text, and more, are all instantly visible to entice your browsing visitor into your online shop.
Your screen “real estate” visibly doubles, triples, even quadruples – forcing your competitors without the PlusBox lower down the page and out of the game.
And as you update your product feed information, your AdWords ads change within minutes, reflecting changes to pricing, discounts, exchange rates, VAT, stock levels, and availability, among others.
And it doesn’t stop there …
We also have access to additional, advanced AdWords Display Ad Extensions like
Ad Site Links
Selected advertisers showing their AdWords ads in premium placement at the top of the page qualify to display up to 4 out of an additional 10 related links to pages within the site – ideal for specific promotions, departments, seasonal offers and the like.
EXCLUSIVE – FeedManager
You may never have considered a Product Feed account, but not only does this make application for the AdWords PlusBox feature possible, it also allows you to advertise on a dozen or so of the Shopping Comparison Channels (like Kelkoo, Ciao, Shopping.com, etc and even Amazon), where we have found sometimes startling differences in click prices, conversion rates, and profitability.
There’s a lot more to setting up a Merchant Centre account so that it works, and works correctly, than simply adding product information.
It has to be correctly formatted, checked, and optimised before Google will even accept it and make it live.
FeedManager makes all this possible because we’ve already done all the work, so you don’t have to.
Even if you were to take just FeedManager alone, without the additional AdWords PlusBox functionality, you can scale your existing online advertising in a way you would never have dreamed possible.
No Risk to You for trying us out
Take our Forensic AdWords Campaign Audit for free!
In all the years we’ve been doing this, in every campaign we’ve seen we’ve been able to identify opportunities for improvement – sometimes quick and dramatic, no matter how experienced the AdWords account owner is.
And that goes for Agencies too. Sometimes we’ve found an agency-managed account that is making all the basic mistakes of an amateur.
We hope you’re not among them, but it’s much better to know and have peace of mind than continue in ignorance to pay the price to Google in wasted clicks.
If you can’t login to your own account – you’re immediately at risk to an unscrupulous agency. And if you check your Change History, this will reveal how often your account is being updated by them.
After the audit, we will discuss with you the best options to proceed. This consultation alone is valuable to help you understand what you could be doing to improve your online AdWords marketing, and how to incorporate the Plus Box feature.
So if you’d like to see your E-Commerce website displaying image ads like these on Google, contact us today.
Don’t forget that your competitors will be applying for this exciting new service, and that if we choose to partner with them, you will be excluded from applying.