We live by graphs when managing AdWords accounts – it's so easy to see what's going on when you can visualise it appropriately.
There's a treasure trove of information available, hidden beneath the surface of the online interface.
But, as ever with AdWords, there's strict limitations on what you can see, where you can see it, inside the account.
Only two lines of data are available to draw graphs with, and you can only select from limited data sources.
Here's a 2 year timeline of an account showing impressions and conversions (click to enlarge):
But we wanted more flexibility to visualise more data sources, so we are creating a new system at PPCInsight.com.
Here's the same data visualised with three sources (click to enlarge):
This tells us much more, and we will be developing the tool progressively to help unearth even more useful and unsuspected correlations between segments of data in AdWords accounts.
We will not only have timelines, but pie and bar charts, traffic lights and whatever else is needed to make more sense of the data.
The toolset, with training videos, forum, updates and support will be available to solo account managers and Agencies on a monthly subscription later this year.
Contact us for more information.