AdWords Ad Impressions - what they really mean Impressions mean your ad was triggered by a keyword that you're bidding on, or similar search queries depending on the match type (broad match being potentially the most dangerous or beneficial depending on your marketplace). Without ad impressions, nothing can happen, and there are various reasons for your
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CPA, CTR, CPC, Impressions, Search Queries – What do they all actually mean? See also: AdWords Glossary

See also: AdWords Consultant, AdWords Glossary

Ad Impressions are the number of times your AdWords Ad was displayed on someone's computer screen, having typed the same keyword into their browser you were bidding on in your keyword list. Since there are many pages of search results and ads, just because your Ad received Impressions, doesn't mean it was *actually read*. If
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