Guarantee and Terms of Service

All Services are provided by David Rothwell from our Offices in the UK.

 

Guarantee

  • If you have implemented anything you have learned from our training, and are not 100% delighted with our audit
    and support materials within 30 days, we will gladly refund your payment in full

Support

  • We will provide a response to any questions you have following the training by email the next business day, normally to a linked resource page 

Our hours of service are 08.30 – 16.30 UK GMT Mon – Fri

Non-availability

  • Public Holidays
  • Vacations as agreed

Correspondence with us is by

  • Forms on this site
  • Designated e-mail addresses
  • Online, Internet or telephone are strictly by appointment

Compliance

Exclusivity

  • Management Services are Client Exclusive
  • Based on non-competing products/services and/or geographies
  • If we are advertising your product or service, we cannot do so for another client with the same, unless they are targeting a different location to your campaigns
  • Every Client is treated as confidential, and we will sign your standard NDA if required

Languages

  • We work only with English language Businesses, AdWords accounts and websites, although they can be based anywhere in the world

Partnership

  • We want to partner with our clients for the long term, but without restricting you from exercising other options
  • We are happy to work with you on a Joint Venture or Partnership basis to increase the provision of your own Products and Services to existing or new Clients

AdWords Conversion Tracking

  • Is the essential component which allows you to determine the profitability of your AdWords spend
  • We can consult with you to ensure the maximum likelihood of Conversion Tracking being successful
    • We can provide a Conversion Tracking Service if you need help setting it up, testing, and optimization
  • Is the result of a user's PC or mobile device being cookied by an ad click, and subsequently reaching a designated page carrying the associated tracking code
  • Cookie duration is 30 days maximum
  • Conversion Tracking will fail under the following circumstances
    • The user must not have cookies blocked
    • If the user reaches the conversion tracking code from a different device from where the cookie was placed
    • Where the user completes the transaction in any other way than the online method, e.g a phone call

Termination

  • We reserve the right to terminate our services as required, and any refunds are by agreement
  • The contents of AdWords campaigns created and managed by us remain our Intellectual Property for re-use or sale in the event of Termination

Payments

  • All Services provided by us are paid for in advance

Cancellation

  • We recognise that circumstances change and cancellations are sometimes necessary
  • We prefer that commitments are rescheduled rather than cancelled
  • Where possible we will cancel bookings without charge
  • However, if a third party makes a cancellation charge we will have to pass that on

Disclaimer

  • AdWords campaign response and conversion rates can vary, and marketplaces change over time, which we cannot predict
  • We are not employed directly by Google, we are an independent Agency, Consultancy and Development company
  • No guarantees, either express or implied, can be made about the results of AdWords advertising campaigns
  • Case Studies are provided by permission and do not represent earnings possible by other advertisers
  • We cannot be held responsible for financial claims arising from the use of AdWords campaigns

Copyright

  • All recorded content remains our property and may be used in our marketing materials

Definitions

  • Conversion: the website visitor completes an online transaction, form submission or download
  • CPA: Cost per Acqusition (cost of sale or cost of lead generated), paid directly to Google by click costs