Q. When is a Keyword, Not a Keyword?
A. when it’s a cheap-skate!
You Can’t See Your AdWords Ad.
If your daily budget is too low, your ad delivery will be "throttled" to space your ads out evenly during the day for maximum exposure (unless you deliberately set your campaign to "accelerated").
This will be exacerbated if you’ve also used Position Preference.
So sometimes your ads will show, sometimes they won’t.
You can check your Budget is OK (or not) by editing your campaign settings and checking Google’s suggested Budget.
If there’s a major Budget discrepancy, you will get a Budget Alert showing up on your Campaign overview page.
You can always view keyword status by hovering your mouse over the magnifying glass to the right hand side of the keyword when logged in to your account.
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